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Why Brand Loyalty Matters

Why Brand Loyalty Matters

We recently talked about how to create a brand that people love. When people are connected to what you do, your business or career will thrive. When that connection grows even deeper, people begin to feel a sense of loyalty to your brand. The term “brand...
What is Customer Service?

What is Customer Service?

What is customer service? It’s a highly buzzed-about term, and it’s easy to tell when it’s going right. It’s especially easy to tell when it’s going wrong. Let’s take some time today to define customer service and present a...
How to Overcome Fear

How to Overcome Fear

Whether you work for an event or hospitality company or run your own small business, learning how to overcome fear is a big part of succeeding in your career. Working in service to others is a stressful way to make a living. We’re constantly expected to exceed...