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How to Create a Brand People Love

How to Create a Brand People Love

When people understand who you are and what you stand for, it’s easy for them to see that your product or service aligns with their values. They can immediately distinguish you from your competitors. Whether you’re a small business fighting for market...
NACE Charlotte Speaking Engagement

NACE Charlotte Speaking Engagement

Branding: It’s for more than just cattle! On Monday, October 21, I presented a speaking engagement at the Charlotte chapter of the National Association for Catering and Events (NACE). We gathered in the center of the Queen City at the Omni Charlotte Hotel for a...